We’ve talked a lot in the course about the importance of applying regularly and building a strong application funnel. However, it’s not just about the number of jobs you apply for; it’s the quality of the applications you submit. Let’s take a look at what a proper job application looks like.

Step 1 - Tailor your resume to the job description

After you’ve read the job description, it’s time to tailor your resume to it. This means that you make sure your resume highlights the skills that are needed for the position. You can do this through your summary and the sections on your skills, tech projects, and work experience. Make sure to mention the required job skills in these parts and use examples from your work and project experience to show that you use these skills in your job.

Step 2 - Tailor your cover letter

For this, you’ll need to research the company’s website and projects. In your cover letter, mention specific reasons why you are interested in the company. If you can connect your experience and/or interests to the company’s values and projects, make sure to mention those in your cover letter as well. It should look like you are targeting the specific company, not just copy-pasting CL to every job posting.

Step 3 - Connect on LinkedIn

If you aren’t applying directly to the company’s recruiter, try to find them on LinkedIn. DM the recruiter and introduce yourself. Tell them that you’ve applied for the position and would be happy to continue communication with the company on that specific position, or any other openings. Personal connections can help you stand out among thousands of applications.

Step 4 - Track your applications in the funnel

Once you add a position to your tracker, you have to remember to keep up with its progress. Always follow up a week after submitting the application to understand whether you’ve been rejected, they need more time, or they’ve just missed your application. If it’s a “no,” ask the recruiter to stay in touch regarding other open positions that are suitable for your experience.

Step 5 - The extra mile

There are two other ways to really increase your chances of being noticed:

1. Find people working in the company you are applying to, and connect with them on LinkedIn. You can start with people from your field, such as data specialists or tech experts. Ask them about the company and their experience there. You can also ask if there is a referral program that you can join. Often, employees who recommend a specialist are offered a referral bonus, so many employees are happy to recommend people.
2. Go to the company’s LinkedIn page and comment on the posts there. Instead of just liking their posts, you can leave a comment with your opinion. This both shows your interest and may help you get noticed by the recruiters, since it’s often the HR representatives who are in charge of the company's social media. In small companies, even the CEO could be the one running the page. We’ve seen LinkedIn comments result in employment, so it’s a real option to try.

On your Career Page in Notion, you’ll find an application tracker. We’ve added three checkboxes there: